Radio
Radio Jingle Script: 24 Copy-Paste Templates (Station ID, Promo, Sponsor, Ad CTA)
If you’re making radio content, the hardest part isn’t music—it’s writing a short script that sounds radio-ready. Below are 24 scripts you can copy, tweak, and generate instantly. Want to hear them as audio? Try the Radio Jingle Generator.
Quick format guide (5s / 10s / 15s / 30s)
- 5 seconds: station ID, quick tag, sponsor mention
- 10 seconds: show promo, short call-to-action
- 15 seconds: radio ad mini story (offer + CTA)
- 30 seconds: full radio commercial (hook → offer → CTA)
Tip: write for speaking rhythm. Short sentences. One idea per line.
Station ID scripts (7 templates)
Short, clean, and repeatable. Great for 5–7 seconds.
Template 1
You're listening to [STATION], the sound of [CITY].Template 2
This is [STATION] — [TAGLINE].Template 3
[STATION]. [GENRE] lives here.Template 4
[STATION] — more music, fewer interruptions.Template 5
From [CITY] to everywhere — [STATION].Template 6
Turn it up. [STATION] is on.Template 7
You're listening to [FREQ] [STATION] — [CITY]’s [GENRE].Show promo scripts (6 templates)
Use for upcoming segments, contests, or time slots.
Template 1
Coming up next: [SHOW NAME] with [HOST]. Only on [STATION].Template 2
Stay with us — [SHOW NAME] starts in minutes.Template 3
At [TIME] today: [TOPIC]. Don’t miss it on [STATION].Template 4
This hour is all about [THEME] — right here on [STATION].Template 5
Text [KEYWORD] to [NUMBER] for your chance to win.Template 6
More [GENRE], more energy — [SHOW NAME] on [STATION].Sponsor mention scripts (6 templates)
Great for 5–10 seconds. Keep it polite and simple.
Template 1
Today’s show is sponsored by [BRAND]. [TAGLINE].Template 2
Brought to you by [BRAND] — [ONE BENEFIT].Template 3
This segment is powered by [BRAND]. Visit [WEBSITE].Template 4
Thanks to [BRAND] for supporting local radio.Template 5
Sponsored by [BRAND]. Find them at [ADDRESS].Template 6
[BRAND] — your home for [PRODUCT CATEGORY].Radio ad CTA scripts (6 templates)
Short 10–15 second radio ads. One offer, one CTA.
Template 1
Hungry? [BRAND] has fresh [FOOD] made fast. Order now at [WEBSITE] — that’s [WEBSITE].Template 2
New year, new you. Join [BRAND] today and get [OFFER]. Call [PHONE] or visit [WEBSITE].Template 3
Need a refresh? Book at [BRAND] for [OFFER]. Schedule at [WEBSITE].Template 4
Limited time: [PRODUCT] is [DISCOUNT]% off at [BRAND]. Shop now at [WEBSITE].Template 5
This weekend: [EVENT]. Tickets at [WEBSITE]. Don’t miss it!Template 6
Car trouble? [BRAND] fixes it fast. Call [PHONE] today.FAQ
How long should a radio jingle be?
Most station IDs are 5–7 seconds. Promos and sponsor mentions are usually 8–12 seconds.
Should I include music?
Yes—music helps memorability and makes it feel broadcast-ready. Keep it simple.
Related reading
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