Radio

How to Make a Radio Jingle (5s/10s/15s/30s Formats + Examples)

A good radio jingle is simple: clear words, strong rhythm, one message. Below is a practical 3-step process plus examples for each length. Follow along and generate audio using the Radio Jingle Generator.

Step 1 — Pick your jingle type

Station ID (brand recall)
Show promo (tune-in)
Sponsor mention (credit)
Radio ad (sell / drive action)

If you try to do all four at once, it won’t fit in 10 seconds. Pick one goal.

Step 2 — Write the script using the “Hook → Offer → CTA” pattern

Even for short jingles, the pattern helps: hook (attention), offer (value), CTA (action). For station IDs, the offer can be your tagline.

Step 3 — Produce it (voice + music + export)

Use a clear voice style, keep background music under the voice, and export a consistent MP3. You can do all of this quickly with Radio Jingle Generator.

Examples by length (copy-paste)

5 seconds (Station ID)

This is [STATION] — [TAGLINE].

Example: This is 101.3 — The Beat of Dallas.

10 seconds (Promo)

Tonight at [TIME] — [SHOW NAME]. Only on [STATION].

Example: Tonight at 8 — Night Drive. Only on 101.3.

15 seconds (Sponsor + CTA)

Today’s show is sponsored by [BRAND]. Get [OFFER] this week only. Visit [WEBSITE] — that’s [WEBSITE].

Example: Today’s show is sponsored by River Street Cafe. Get a free pastry this week only. Visit riverstreetcafe.com.

30 seconds (Radio commercial)

Need [PROBLEM] solved fast? At [BRAND], we deliver [BENEFIT]. This week only, get [OFFER]. Visit [WEBSITE] or call [PHONE] today. [BRAND] — [TAGLINE].

Example: Need a quick tune-up? At QuickFix Auto, we deliver same-day service. This week only, get 20% off. Visit quickfixauto.com or call 555-0101 today.

Common mistakes (and fixes)

Too many details

Fix: one offer, one CTA. That’s it.

Hard-to-say words

Fix: write for speaking. Short sentences. Read it out loud.

Weak CTA

Fix: choose one action: Call, Visit, Text, Book.