Radio
How to Make a Radio Jingle (5s/10s/15s/30s Formats + Examples)
A good radio jingle is simple: clear words, strong rhythm, one message. Below is a practical 3-step process plus examples for each length. Follow along and generate audio using the Radio Jingle Generator.
Step 1 — Pick your jingle type
- Station ID (brand recall)
- Show intro (set the tone)
- Show promo (tune-in)
- Sponsor mention (credit)
If you need a sales-focused commercial, use the Radio Ad Generator. For jingles, intros, and promos, pick one goal and keep the script tight.
Step 2 — Write the script using the “Hook → Offer → CTA” pattern
Even for short jingles, the pattern helps: hook (attention), offer (value), CTA (action). For station IDs, the offer can be your tagline.
Step 3 — Produce it (voice + music + export)
Use a clear voice style, keep background music under the voice, and export a consistent MP3. You can do all of this quickly with Radio Jingle Generator.
Examples by length (copy-paste)
5 seconds (Station ID)
This is [STATION] — [TAGLINE].Example: This is 101.3 — The Beat of Dallas.
10 seconds (Promo)
Tonight at [TIME] — [SHOW NAME]. Only on [STATION].Example: Tonight at 8 — Night Drive. Only on 101.3.
15 seconds (Sponsor + CTA)
Today’s show is sponsored by [BRAND]. Get [OFFER] this week only. Visit [WEBSITE] — that’s [WEBSITE].Example: Today’s show is sponsored by River Street Cafe. Get a free pastry this week only. Visit riverstreetcafe.com.
30 seconds (Radio commercial)
Need [PROBLEM] solved fast? At [BRAND], we deliver [BENEFIT]. This week only, get [OFFER]. Visit [WEBSITE] or call [PHONE] today. [BRAND] — [TAGLINE].Example: Need a quick tune-up? At QuickFix Auto, we deliver same-day service. This week only, get 20% off. Visit quickfixauto.com or call 555-0101 today.
Common mistakes (and fixes)
Too many details
Fix: one offer, one CTA. That’s it.
Hard-to-say words
Fix: write for speaking. Short sentences. Read it out loud.
Weak CTA
Fix: choose one action: Call, Visit, Text, Book.