Radio Ads
Radio Ad Script Format: 15s, 30s, and 60s Examples
A radio ad format is the timing map behind the script: how fast the hook lands, how many words fit, and where the call to action belongs. When the script is ready, turn it into audio with the Radio Ad Generator.
One offer, one brand, one action
- 0-3s: hook
- 3-10s: benefit or offer
- 10-15s: call to action
Local business ads, retail promos, event spots
- 0-5s: problem or attention line
- 5-20s: offer and proof
- 20-30s: brand + CTA
Story ads, explainers, higher-consideration services
- 0-10s: hook and setup
- 10-40s: details and trust
- 40-60s: offer, reminder, CTA
The basic radio ad structure
Most radio ads work best with four parts: hook, benefit, proof, and call to action. A 15-second ad usually compresses proof into the benefit. A 60-second ad can add a short story, testimonial-style line, or extra offer detail.
Radio ad timing table
Format examples
15-second cafe ad
Need a better morning? Stop by River Street Cafe for fresh espresso, warm pastries, and fast breakfast favorites. River Street Cafe. Fresh espresso all day long.30-second gym ad
Ready to feel stronger this month? CoreFit Studio makes fitness simple with coached classes, flexible schedules, and a supportive local community. Join this week and get your first class free. CoreFit Studio. Push harder, feel stronger. Book your class today.60-second home service ad
When your air conditioner quits, waiting is not an option. Arctic Air Heating and Cooling offers fast local service, clear pricing, and experienced technicians who show up ready to help. From emergency repairs to seasonal tune-ups, Arctic Air keeps your home comfortable without the runaround. Call today and ask about same-day appointments. Arctic Air Heating and Cooling. Fast help, fair pricing, and comfort you can feel.Timing rules that keep ads listenable
- Leave room for pauses, music beds, and the brand name.
- Use one primary offer instead of listing every service.
- Put the CTA near the end, then repeat the brand once.
- Read the script out loud before generating audio.
Common format mistakes
Too many offers
Pick one main offer and let the voiceover sell it clearly.
Weak CTA
Use a direct action: call, book, visit, order, or shop today.
No brand repeat
Say the brand near the start and again near the end.
Overwritten copy
Leave space for pacing, music, and a clean final line.
Format or template?
Use this page when you need the structure and timing. If you want copy-paste scripts by business type, use the radio ad script templates.
FAQ
What is the standard radio ad script format?
Hook, brand setup, offer or benefit, proof if there is time, and one clear call to action.
How many words are in a 30-second radio ad?
Usually 65 to 85 words. Use fewer if you want music, pauses, or a slower announcer read.
Is a 15-second radio ad enough?
Yes, if the message is simple: one brand, one offer, one action.
When should I use a 60-second radio ad?
Use 60 seconds for services that need trust, explanation, or a short story before the CTA.
Can I generate the finished ad from this format?
Yes. Write the script from the format, then generate the voice and music with the Radio Ad Generator.